You don't expect the name of a football club as the headline of a cycle campaign news item, so I guess I should explain. One of our old friends not only cycles a lot to get from A to B but is a long-standing follower of his local club, Brentford. 'How about combining the two?' he thought, and 18 months ago two supporters came together to form a new fans' group called 'Sustaina-Bees', he began to lead official bike rides to Brentford's home games and the London away games, and it caught on. In fact, it caught on so well that the club has hired professional ride leaders, leading four separate rides from Acton, Ealing Broadway, Hounslow East and Richmond, each being led back 15 to 30 minutes after the match. There is now secure, covered, parking for 300 bikes by the ground, watched over by Brentford FC staff. UEFA and the FSA (Football Supporters' Association) have noticed too and given it a mention: good news can travel!
For the game against Manchester United on May 4th people cycling to the stadium will receive a voucher for food (important to cyclists, as we all know) and a drink too.
More details here https://www.brentfordfc.com/en/travel-to-the-stadium
Well done Bicycle Ben!